5 Best Lead Generation Trends in 2020

Introduction

Are you struggling to raise sales figures and revenue volumes for your business through lead generation?

Do you know about some of the best ways and strategies you can use, which can increase conversions?

Have you tried exploring tactics like Content Marketing, Email Marketing, and Influencer Marketing to get leads?

For any business looking to run a successful model of operation, lead generation is critical. It is the process of finding consumers, requesting them to fill forms, and following them up for sales. Every industry no matter what niche they are operating in depends on lead generation. 

According to experts, leads comprise the first major step of the ‘Sales Funnel’. Whether it is the B2B industry or the B2C industry, getting leads is non-negotiable. 

Also read: 3 Ways to Improve Communication at Your Small Business

Lead Generation: Meaning and Definition

To understand the best lead generation trends, it is first essential to know about what are ‘Leads’. According to experts, a lead is an information, which demonstrates interest in your company’s products or services. 

In other words, any lead is the precursor to the prospects of someone being an end consumer of your brand. If people have already heard about your business and are getting in touch with you, the same is called as ‘Warm Leads’. While people who are enquiring without having any prior knowledge of your business or the products are known as ‘Cold Leads’. 

Lead Generation Marketing is a specialised process, which companies should have within the organization. It refers to formulating and executing strategies, which aim to capture leads and convert them into sales. 

5 Best Lead Generation Trend in 2020: The List

1. Content Marketing-

In 2020, consumers are sick of all the pop-ups, brands used to engage in previously for capturing leads. Consumers are looking for information, education, and brands, which can do the same without the brand aggressively pushing its products. 

This is why Content Marketing (a smaller strategy within Inbound Marketing) is on the rise. This refers to creating engaging blog content and social media content. When users see the information, it also builds credibility and fosters an organic lead generation process. 

2. Influencer Marketing-

If there is one lead generation trend, which has taken the industry by storm, it is Influencer Marketing. Influencers in various niches are collaborating with brands and executing lead gen campaigns. This is especially true when it comes to new product launches. 

Brands are looking for influencers who have high levels of engagement with their followers on various social platforms. They use reviews and videos to point interested users to a brand page. This is a great way to lead a dynamic campaign. 

3. Email Marketing-

The oldest horse in the list is still going very strong in 2020. According to Campaign Monitor, every USD 1 spend on an email marketing campaign brings in benefits of USD 44! This is why most companies still prefer email marketing as a lead gen strategy to others. 

Email Marketing continues to be a formal, professional and globally accepted strategy for lead generation. Experts suggest that if at any point of time, you are going through with two or three lead gen campaigns, Email Marketing should be one of them. 

4. Voice Search Marketing-

The smart home speaker has become a part of millions of households over the past few years. According to estimates, there are nearly 500 million smart voice assisted speakers being used in the world. This makes lead gen through voice search marketing very beneficial. 

Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana are executing complex tasks and functions through voice commands. Being part of the IoT connected world, it is the future of lead generation, which brands should look into. 

Also read: How to Know If Your Business Is Really Profitable

5. Interactive Content Generation and Marketing-

Creating videos, podcasts, webinars, live classes, streaming, infographics are the newest lead gen kids on the block. They are fun, exciting and add value to a consumer’s level of a brand’s perception. Brands are looking into these strategies, especially to attract millennials and the Gen Z crowd. 

One USP of the interactive content is its ability to grasp the attention of users. Even if you do not like the end proposition, you are likely to catch it at the start at least. This is what brands need to initiate conversations and rouse interests. 

Conclusion

Apart from simply knowing about the trends, brands need to focus on the lead generation best practices. These include optimizing the landing page form, setting the right expectations and allowing users the autonomy to communicate. 

Lead generation was, is and will always be one of the important foundations of any business’ operations. Can you point to some new trends, which brands are following when it comes to lead generation in 2020? Let us know in the comments section below. 

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